Saltair’s Founder – Iskra’s Journey from Vision to Reality

Behind every great brand is a visionary leader, and Iskra’s story is one of resilience, passion, and a refusal to accept the status quo. This post offers an intimate look at the woman who built Saltair and the values that drive her. A Childhood Rooted in Nature Growing up in a small coastal town, Iskra learned early to appreciate nature’s healing powers. Her grandmother, a herbalist, taught her to make remedies from seaweed, aloe, and wildflowers, instilling a deep respect for plant-based medicine. This childhood laid the foundation for Saltair’s commitment to natural ingredients. The Catalyst for Change Iskra’s career in marketing exposed her to the beauty industry’s dark side: photoshopped images, toxic beauty standards, and profit-over-people mentalities. When her own skin reacted badly to a popular synthetic-laden cream, she saw an opportunity to create something different – a brand that prioritized authenticity over perfection. Leading with Purpose As a founder, Iskra insists on transparency at every level. She personally approves every ingredient, visits sourcing partners, and ensures Saltair’s factories pay fair wages. “Profit without purpose is meaningless,” she often says. Under her leadership, the brand has remained independent, refusing buyout offers that would compromise its values. A Voice for Inclusivity Iskra’s advocacy for body diversity stems from her own experiences with bullying as a teenager. She uses her platform to challenge industry norms, stating, “Beauty should be a mirror, not a mold.” Her TED Talk on inclusive marketing has inspired countless brands to rethink their strategies. Iskra’s story is a reminder that great brands are built by people who dare to dream differently – and have the courage to make those dreams a reality.